Limitation of 'Architecture' ?

I’m not looking for the limits, but rather the limitlessness of different territories. There are people who would say that building is the limit of architecture, but that’s not true. More and more, architects are being commissioned to build other worlds including virtual reality environments. When I look at other disciplines such as the automobile industry and their standards and procedures for design, I’m amazed at how they have already embraced computerized technologies and fabrication techniques, and at how those aspects have impacted new designs and implementation methods. For some reason, in our discipline --- particularly in the arena of “building design” --- there are limits. I think there is a deep-set inability for people involved in those industries to understand that the so-called limits can be transcended when we embrace certain aspects of automation and new digitally infused methodologies.

Hani Rashid, Asymptote

Interview at Berlage Institute